History

In 1928, the late Goffril Ghanem Chouha opened a modest bookshop in Aleppo-Syria, mainly selling books and writing instruments.
In the late 1960s, the second generation transformed the bookshop into a wholesale company, offering renowned brands of writing instruments, FMCG and office equipment.
The beginning of the 21st century brought more evolution and success to the Chouha family-structured company. The third generation grew into the business, acquiring the expertise alongside the previous generation and embodying the inherited core values: Honesty, Integrity and Trust. This was a turning point, shifting Chouha from a trade company into a distribution company that covers the entire Syrian market with modern distribution methods.
2012 brought turmoil to Syria. The war started and we had to adapt by reshaping our business to be able to survive in a market impaired by war.
Today, and against all odds, Chouha remains the pioneer and leader of stationery, office supplies and FMCG across Syria.

Mission

Over the decades, we have proudly built successful relationships with our partners, clients and employees. We operate with Honesty, Integrity and Trust and are driven by an infallible family spirit that dictates our approach to teamwork and partnership. Our mission is to ever-grow the Chouha company on the strong foundation of the values of the Chouha Family.